Privacy Policy

Effective Date: July 6, 2026

DriveTrust, a service operated by Wasatch Auto Group Inc. ("DriveTrust," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information you provide when using our website or services at drivetrustauto.com.

By submitting information through our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you voluntarily provide when submitting our intake form or contacting us directly. This may include:

First and last name
Email address
Phone number
Vehicle preferences, including make, model, year, and trim
Purchase intent (purchase, lease, or undecided)
Vehicle category (automotive or powersports)
Budget, trade-in details, and any additional notes you choose to provide

We do not collect or store payment information. Payments for our services are processed securely through our website via Stripe. Payment processing is subject to Stripe's own privacy policy and terms of service.

2. How We Use Your Information

We use the information you provide for the following purposes:

To contact you regarding your vehicle inquiry and schedule your free consultation
To perform concierge negotiation services on your behalf
To communicate with you about your active service engagement
To send you marketing communications about DriveTrust services, promotions, and relevant market information — only from DriveTrust directly
To maintain internal records of client engagements
To improve our services and website experience

3. Marketing Communications

By submitting your information, you may receive periodic emails from DriveTrust including service updates, market insights, and promotional offers. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly at info@drivetrustauto.com. Opting out of marketing emails will not affect transactional communications related to an active service engagement.

4. How We Store Your Information

Your information is stored electronically within secure cloud infrastructure protected by enterprise-grade security standards. We may also maintain client records within a secure Customer Relationship Management (CRM) system. All systems used by DriveTrust are password-protected and access is limited to authorized personnel only.

5. Sharing of Your Information

We take your privacy seriously. We do not sell, rent, or trade your personal information to any third party under any circumstances.

We may share limited information in the following circumstances only:

Dealer communication: During the negotiation process, we may communicate your approved vehicle preferences and proposed purchase terms to dealers on your behalf. This is done only with your knowledge and approval as part of our concierge service.
Service providers: We may share information with trusted third-party service providers who assist in operating our business (such as email and CRM platforms). These providers are contractually obligated to keep your information confidential and may not use it for any other purpose.
Legal requirements: We may disclose information if required by law, court order, or government authority.

In all cases, your personal information is never shared without a legitimate business reason, and dealer contact information is only provided to you — the client — after a deal has been successfully negotiated and you have approved moving forward.

6. Analytics

We may use web analytics services to collect anonymous usage data including pages visited, time on site, and general geographic location. This data helps us understand how visitors interact with our site and improve the user experience without collecting personally identifiable information.

7. Cookies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and support analytics. You can control cookie settings through your browser preferences. Disabling cookies may affect certain website functionality.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain accurate business records, and comply with legal obligations. If you request deletion of your information, we will honor that request to the extent permitted by applicable law and our legitimate business needs.

9. Your Rights

You have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of marketing communications at any time
Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at info@drivetrustauto.com. We will respond to all legitimate requests within a reasonable timeframe.

10. Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

11. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the effective date at the top of this page. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

info@drivetrustauto.com